Hi There,

I’m Bilal Khiyani, a marketer at heart and a trainer by passion. Currently, I help brands tackle growth challenges as a Groupe Solutions Director at Publicis Groupe Malaysia. Originally from Pakistan, I’ve proudly called Malaysia my home for the past three years

As you explore further, you’ll discover more about my marketing journey, a glimpse of my experience as a trainer, and a bit about my personal life.

Feel free to reach out to connect or explore opportunities—it’s always great to chat! :)

Get In Touch

Personal Values

I strive to live a life that leaves a positive impact on others, bringing joy in any way I can. I aspire to be a bold leader and decisive action-taker, rather than just a thinker, and to be a protector of my people.

Three key values drive me: Gratitude, Respect, and Fearlessness

Groupe Solutions Director

As a Groupe Solutions Director, I work with brands facing challenges like slow growth, lack of strategic direction, or inefficient processes. My focus is on ideation and innovation, leading to scalable solutions across other brands within the agency.

I’ve been engaged in building data architectures that enable clients to acquire and activate first-party data. Acting as a bridge between data and planning teams, I have exposure to challenges on both sides, allowing me to curate holistic data solutions.

Recently, I customized a GenAI tool for a client to help them adapt to fast-evolving online trends. My team worked on inputting client-specific data into a sandbox environment, later converted into a large language model (LLM) by our tech partners. This tool delivered aggregated insights from multiple data sources.

Another significant project has been helping brands venture into E-sports and gaming, reaching highly engaged Gen Z and Gen Alpha audiences through these platforms.